Magicbricks brings property seekers closer to advertisers via ‘chat’

magicbricks-etBengaluru: Magicbricks, an online property platform, said it launched ‘chat’ feature on its Android and iOS apps, to enable property seekers to interact directly with advertisers during their home-buying journey, without having to share their contact details.

The ‘chat’ feature would be available on the search result page and the property detail page, and would enable buyers to confidently connect with even more sellers without the worry of being spammed.

Magicbricks is a division of Times Internet. Times Internet is a part of the Times Group that publishes The Economic Times.

Within a week of launch, over 9,000 estate agents and 100,000 buyers have adopted the feature already, it added. This feature comes on the heels of ‘Exclusive Listings’ that was launched in January.

“Sharing mobile numbers with advertisers has always been a deterrent for home buyers during the home buying journey. Buyers were concerned with spam calls, with unsolicited calls and with calls from pesky sellers. The new chat feature addresses all such concerns,” said Sudhir Pai, chief executive officer, Magicbricks.

The chat feature also allows buyers and sellers to share pictures with each other. As chat history is preserved, it also allows buyers and sellers to also refer to past conversation records and pick up the thread, Magicbricks said. “Chat by its very nature is also asynchronous, allowing a lot more convenience in the conversation. A feature to allow buyers to chat with select market experts is also available and is being rolled out gradually,” it stated.